Customer behaviour analysis helps with better understanding or store reorganization
Blindspot.AI is a long-term partner of the world technology leader Microsoft. The cooperation also resulted in an "Omni-channel of the future" concept that shows customers the possibilities of new technologies.
These include our AI-powered GDPR-compliant intelligent platform, Macula. It analyzes videos from security cameras in real-time. In the center and elsewhere, Macula helps to analyze customers' movement and their interests, which it visualizes using a heatmap.
The analysis gives companies a comprehensive view of their customer's behavior. For example, Macula monitors popular goods and the most frequently visited shelves in retail. Based on such data, the retailer can easily reorganize the store's goods to attract his customers as much as possible.