Zuty: Becoming the European Market Leader in Paint-by-Numbers, Diamond Painting, and Dot Painting Within One Week
About the Client
Zuty is a leading European manufacturer of paint-by-numbers, diamond painting, and dot painting. It offers creative kits, high-quality products, and excellent customer service.
Challenge
Optimizing Production, Automating Design, and Scaling for Market Expansion
As a leading manufacturer of paint-by-numbers templates, Zuty aimed to expand into European markets and grow its portfolio with new product lines, including diamond paintings and dotting art.
However, they encountered several challenges:
- Complex Internal Processes: Since Zuty manufactures its products on its own production line, it required an efficient, automated, and error-free system for order processing and production.
- Manual Template Creation: Graphic designers created each image manually, which consumed a significant amount of time and limited sales capacity.
- Rapidly Expanding Product Range: To manage a fast-growing portfolio, Zuty needed a robust product management system across multiple markets. Ensuring fast shipping, marketplace sales, and effective customer communication required numerous external integrations.
Solution
Centralized Management and AI Application that Designs Templates and Handles Repetitive Tasks
We worked with Zuty to identify how each area of their business could be optimized and prepared for scaling. This led to the integration of new technologies, including computer vision and custom algorithms, resulting in three key systems:
1.Internal operations system for product management
With thousands of products and e-shops across Europe, Zuty now uses an internal system to manage any changes from one place. Through this system, Zuty’s e-commerce team can deploy pricing strategies rapidly and effectively control their vast product portfolio.
2. Application for graphic designers powered by computer vision
The application pre-prepares art templates so graphic designers can minimize repetitive work and focus on perfecting the template rather than starting from scratch. The app then automatically processes the final template into a set ready for manufacturing, and even helps the graphic designers stay on top of their tasks.
3. Enhanced e-shop platform
Zuty’s own e-shop now caters to a number of markets and still offers a personalized customer experience. Zuty prides itself on great customer service, which they maintain even during rapid expansion across Europe.
Impact
Within One week, Zuty Added over 7,000 Paintings to its Portfolio, Becoming the Leader in the European Market
Once Zuty innovated its operations and the manufacturing of its flagship product painting-by-numbers, it could apply the same principles to new product lines.
Within only 1 week, Zuty added more than 7000 diamond painting templates to its portfolio, instantly becoming a European leader in this market.
Zuty then repeated the same again with dotted art, dominating the market almost instantly.
- Achieving a dominant position in the European market across three product categories
- 70% faster portfolio population and product management
- Replacing complex workflows requiring multiple tools with efficient, custom-built systems
- 40% more efficient creation of creative templates
"We decided to innovate, automate, and digitize our processes to efficiently expand our product offerings and enter new markets with Zuty. We needed to ensure that we could handle a significantly larger volume of products without compromising quality or efficiency. Adastra and Blindspot AI helped us implement tailored end-to-end systems that provided us with a crucial competitive advantage."
Lenka Šodková
CDO, Zuty
